Blue Frog is steamlining the delivery of insurance policies to customers with the addition of Silanis e-Signatures to its SaaS offering.

The Silanis electronic signature process management system has been integrated with PolicyBox - a software-as-a-service (SaaS) offering from Blue Frog - to enable insurance policies to be delivered to customers electronically over the web for review and e-signing.

By moving to straight-through processing, Blue Frog estimates that the time and cost to deliver policies to customers will be reduced by 87% and 75% respectively.

“With over 10,000 agents, broker dealers, banks and agencies using our solutions, Blue Frog understands the issues carriers and their distribution channel face when getting customers to sign and return policies,” said Roy Goodart, vice president of sales and marketing at Blue Frog. “Blue Frog’s PolicyBox service makes the process significantly faster, less costly and more convenient.”

Rather than being mailed or hand-delivered documents in paper format, customers will receive an email with a link to the agent’s personalised web page, where the insurance policy and supporting documents can be reviewed and signed electronically within the customer’s web browser using a simple “click-to-sign” method.

Goodart said he expects the process will take three to five days against the industry average of 23 days, while saving the carrier $50-$60 per policy and reducing the 10%-plus consumer drop-off rate that typically happens during this stage of the transaction.

Carriers, agencies, and agents can also customise the delivery process and configure business rules to support the up-selling of related insurance products to create a highly personalised and more relevant customer experience.