Two leading magazine titles from Haymarket have become the first magazines in the UK to carry the Carbon Reduction Label from the Carbon Trust.
Environmental title ENDS and business magazine Marketing will now display the Carbon Reduction Label, having undergone a detailed carbon footprinting process.
It's the next step for Haymarket in its carbon reduction programme. Last year, the publisher reduced its electricity consumption by 9%, its use of copier paper by 14%, its waste sent to landfill by 27%, and water consumption by 36%.
The Carbon Reduction Label will display each magazine’s commitment to reduce their overall carbon footprint, and in the case of ENDS also show the total grams of carbon emitted per copy produced as certified by the Carbon Trust.
The footprinting study looked at every stage of the magazines’ life cycle, from paper mill to printing press and from office editorial activities to reader behaviour.
Philip Swinden, director of environmental publishing at Haymarket, said, “Haymarket has been working hard to reduce carbon emissions through recycling, wastage reduction and other initiatives, but until now it was difficult to measure the impact of the supply chain on our product emissions. The labelling process has not only provided a benchmark for us, but it has also identified how we can continue to reduce our carbon footprint through improvements in the way we source paper and printing.”
Euan Murray, head of carbon footprinting at the Carbon Trust, said, “Haymarket are taking a pioneering role in the publishing sector, committing to reducing the footprint of their magazines and sharing their experience, encouraging others to follow in their footsteps."
Last Updated (05 October 2009)



