Optical Image Technology and the Eastman Kodak Company will give a collaborative and interactive presentation at the ITEX show at the Las Vegas Convention Center on Thursday, March 4, 2010.  The session, entitled Common Pitfalls in Enterprise Content Management Implementations and How to Avoid Them, will be presented by Jim Thumma, Vice President of Sales and Marketing at Optical Image Technology, and Roger Markham, Product & Channel Marketing Manager of Eastman Kodak Company.  Kevin Diday, Business Development Manager at Kodak, will serve as the panel moderator.

The ITEX show (Information Technology Education and Exposition) provides dealers, resellers, and independent software vendors opportunities to learn and exchange ideas relating to office equipment and supplies, document management, managed print services, and business solutions.  This specific session will help resellers and office equipment dealers to gain a deeper understanding of digital document capture and enterprise content management (ECM), including obstacles that should be avoided during the design and implementation process.  Presenters will share experiential insights that will assist solution providers as they guide their clients in creating and managing digital business environments. 

The interactive presentation will enable panelists to unearth and address some of the challenges resellers face in implementing end-to-end office solutions.  Presenters will discuss common pitfalls such as unclear or unrealistic goals, failure to align IT and business objectives, and neglecting to manage change internally.  Practical tips will be offered to help solution providers ensure they are able to deliver meaningful results and a significant return for their clients’ technology investments.