Memset, which claims to be the UK’s first carbon-neutral ISP, has become the first web hosting company in Britain to sign up to the European Union Code of Conduct on data centre efficiency.
The Code aims to provide businesses with a practical and "easily applicable" set of best practices to improve efficiencies, minimise the environmental impact of data centre operations, and improve their bottom line.
Kate Craig-Wood, managing director of Memset, said, “To see so few organisations embracing and applying the Code of Conduct is disappointing, even a little odd given that it is simple, free and helps them save money.”
Craig-Wood believes British operators may be slow in adopting the EU Code of Conduct as it is seen as the first step to the data centre industry becoming regulated.
“Although data centres may not be targeted by regulation, they will most certainly be affected by regulations. It’s the inevitable outcome of the intensifying focus on energy consumption," said Craig-Wood.
Signing up to the Code as a participant means a company commits to periodic energy reporting, and implementation of certain practices from a best practice guide. This includes migrating to more power efficient hadware and software.
Digital Europe (formerly EICTA) has already committed the European Union's ICT sector to reducing its own carbon emissions by 20% by the 2020.



